Solve It In a Snap by IKEA

The Insight

7 in 10 consumers face obstacles while trying to accomplish their organization goals. Lack of time (55%), lack of funds (39%) and not knowing where to start (38%) are the most common barriers.

The Solve

Our Solve It In a Snap video content series feature quick tips to make everyday life at home easier. With Solve It In a Snap, IKEA USA has the opportunity to position itself as the leading expert in home organization solutions — taking into account a variety of common struggles and budgets.

The Results

Exceeded cross-channel video view rate benchmarks.

And more than 250K organic landing page visits resulting in more than 30K clicks to individual product pages.