Originally from the northeast U.S., I hung my hat in Miami in 2018 as an early member of Chewy’s brand and creative marketing group with the objective of driving breakthrough growth – from startup mode to IPO. I head up a team of brand strategists and creatives responsible for developing high-performing, emotive campaigns that build users, value and connection across business verticals and proprietary brands.

I'd define myself as a storyteller determined to find the insight, mood, identity, and feeling to cultivate productive action. I found a deep connection to social good and purpose-driven creative work. My journey begun at a 4A’s think tank in NYC – 120 selected millennial creatives from across the country. My multi-platform campaign, #kNOwhunder took the winning spot – launching in NYC as a mechanism to combat one of the city’s most pervasive social issues. Beyond CPG brand work, I was a leading member of the integrated marketing team tasked with the launch of a Gilead HIV treatment – and took home a Gold MM&M Award for Best Use of Social Media for a campaign aimed at the contemporary issue of millennial HIV prevention.

I’ve been named an 'Industry Hero' by the Miami Ad School and taught a week-long program, working with students to develop innovative and experiential activations. I’ve lectured at Drexel University on New Media Marketing and was an invited speaker at NYC's Ad Age Big Data Conference. My trophy case includes a Mashable Mashie for best real-time campaign, a Travel & Leisure award, Webby Award Honoree, and Finalist, Shorty Awards.