The Insight - The millennial boom of plant purchases boils down to health & wellness, social media interior design trends and an urge to be closer to nature.

The Sill launched within the last few years to cater to these online plant shopping habits. Hashtags like #urbanjungle, and #plantparenthood create hype through social media, making it especially tempting for millennials. And millennials aren’t just pet owners – they are “pet parents” spending more money on and giving more to their animals than previous generations.

Enter Chewy + The Sill. A partnership to bring the outdoors in, to put more good out. A collection of earth-friendly Chewy pet products + pet-safe plants.

Results

• A 68% increase in average daily community growth.

• 35% and 49% higher post reach and post engagements as compared to 2020 benchmarks.

• A top performing Pinterest board, earning 163% more impressions than the second best performing board.

• 98% positive sentiment with the community sharing their love for both pets + plants.